Privacy Policy

Last Updated: 17th November 2025

1. Introduction

This Privacy Policy explains how Sean Chin / seanchinny.com (“we”, “our”, or “us”) collects, uses, and safeguards your personal information when you browse our website, make a purchase, or interact with our content.

By using this website, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

  • Name

  • Email address

  • Shipping and billing address

  • Payment information (processed securely by our payment providers)

  • Messages sent via our forms or email

2.2 Automatically Collected Information

We automatically collect:

  • IP address

  • Device and browser type

  • Pages viewed and actions taken

  • Referring website (e.g., Instagram, Facebook, Google)

  • Country/region (IP-based)

2.3 Cookies & Tracking

Cookies help us:

  • Provide essential site features

  • Improve performance

  • Enable analytics and advertising tools

You may manage cookies through your browser or our cookie banner.

3. How We Use Your Information

3.1 To Provide Services

  • Process your orders

  • Send confirmations and shipping updates

  • Provide customer support

3.2 To Improve Our Website

  • Analyse visitor behaviour

  • Refine layouts, pages, and product flow

  • Troubleshoot and enhance performance

3.3 For Marketing

With your consent (where required), we use your information to:

  • Send newsletters or promotions

  • Show personalised ads via Meta (Facebook/Instagram)

  • Understand ad effectiveness and reach

You may unsubscribe anytime.

4. Third-Party Service Providers

4.1 Squarespace

Our website platform, hosting, and e-commerce provider. Squarespace may process analytics and site logs on our behalf.

4.2 Payment Processors

  • Stripe

  • PayPal
    Your payment details are encrypted and handled directly by these services.

4.3 Shipping Providers

We share only the information needed to fulfil your order with carriers (e.g., SingPost, DHL, EasyShip).

5. Analytics & Advertising Tools

We use analytics and ad tools to understand behaviour and deliver relevant content.

5.1 Google Analytics 4 (GA4)

GA4 collects:

  • Device information

  • Page views and session data

  • Add-to-cart and checkout events

  • Country/region (IP-based)

This helps us analyse how visitors navigate our site.

Opt-out:
Google Analytics Browser Add-On:
https://tools.google.com/dlpage/gaoptout

5.2 Meta Pixel (Facebook/Instagram Pixel)

The Meta Pixel tracks:

  • Page views

  • Add to Cart

  • Initiate Checkout

  • Purchases (value & currency)

This allows:

  • Improved ad targeting

  • Performance measurement

  • Creation of lookalike audiences

Manage Meta ad preferences:
https://youradchoices.com/

5.3 Server-Side Tracking & Conversions API

In addition to browser-based analytics, we may use server-side technologies (such as Meta’s Conversions API or similar gateways) to securely forward certain website events—for example page views, add-to-cart actions, checkout steps, or purchase information—to our advertising partners. This helps us measure ad performance, improve attribution accuracy, and deliver relevant advertising. When transmitted, identifiers are handled in a privacy-safe manner (such as hashing before sending). You may opt out of personalised advertising by adjusting your ad preferences on platforms such as Facebook/Instagram or by managing cookies through your browser settings.

5.4 Cookies & Cross-Site Tracking

These tools may use cookies or similar technologies for performance and advertising.
You may adjust cookie preferences at any time via your browser settings.

6. Sharing Your Information

We never sell your information.

We only share data with:

  • Payment processors

  • Shipping carriers

  • Analytics or advertising partners (Google, Meta)

  • Website hosting and service providers (Squarespace)

All third parties are required to safeguard your data.

7. International Data Transfers

Data processed by our service providers (Squarespace, Google, Meta, Stripe) may be stored or transferred outside Singapore.

By using our website, you consent to the transfer and processing of your data in jurisdictions outside your country of residence.

As a Singapore-based business, we comply with the Personal Data Protection Act 2012 (PDPA). We collect and use personal data only for purposes outlined in this policy, and ensure reasonable security measures are in place to protect your information. You may request access, correction, or withdrawal of consent regarding your personal data at any time by contacting sean@seanchinny.com

8. Data Retention

We retain your information as long as necessary for:

  • Completing orders

  • Legal and tax obligations

  • Site analytics (anonymised or aggregated)

You may request deletion of your information at any time.

9. Your Rights

You may request to:

  • Access your personal data

  • Correct inaccurate information

  • Delete your data

  • Withdraw consent

  • Opt out of marketing communications

To make a request, email sean@seanchinny.com.

10. Security

We take reasonable steps to protect your information through:

  • SSL encryption

  • Secure payment processing

  • Restricted administrative access

No method of transmission is 100% secure, but we do our best to safeguard your data.

11. Children’s Privacy

Our website is not intended for individuals under 16.
We do not knowingly collect data from children.

12. Changes to This Policy

We may update this policy as our practices or legal requirements evolve.
The “Last Updated” date reflects the most recent revision.

13. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

Sean Chin
Email: sean@seanchinny.com
Website: www.seanchinny.com